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Unlocking Results™ That Create Lasting Value

The SPEED Challenge™ : Shaping Strategy is a Leader's Highest Priority

Shaping Strategy

Your Ultimate Responsibility

Since the purpose of strategy is to provide direction, focus efforts, and facilitate consistency across the organization and over time, Shaping Strategy is often seen as the ultimate responsibility of senior executives. To effectively discharge this responsibility, executives must have a deep awareness of their organization's — and its people's — core capabilities and vulnerabilities; understand their industry, its linking industries, and the competition; be sensitive to global pressures and opportunities; and be able to lead their organizations to develop and adopt specific strategies to gain competitive advantage. It's a daunting task, but one that is essential for the survival of your business.


Download Catalyst's FREE EXECUTIVE GUIDE to LEADERSHIP

Shaping Strategy Demands that You ...

... and Exhibit These Key Behaviors

Identify critical goals and success factors in different situations.

  • Involve appropriate group of stakeholders
  • Determine your critical success factors
  • Understand and identify core competencies
  • Understand the competitive playing field
  • Review your own capabilities and those of your team

Develop distinctive strategies to achieve and sustain competitive advantage.

  • Examine your corporate strategy
  • Use strategic models to help formulate strategy
  • Identify requirements for strategic advantage
  • Identify the stage of competition you are in and execute against those requirements
  • Spot opportunities in the value chain
  • Consolidate your strategy

Anticipate risks and devise contingency plans to manage them.

  • Anticipate the need to change
  • Outthink the competition
  • Anticipate competition for leadership

Translate broad strategies into clear objectives and practical action plans.

  • Identify linkage between broad organizational strategy and work unit strategy
  • Align goals, objectives and action plans with strategic direction
  • Use the appropriate individuals or teams for action planning
  • Communicate both vision and action to all important audiences

Focus the organization on efforts that add significant value.

  • Focus on priorities
  • Review the organization's product array for areas of improvement
  • Review structures and processes for hidden cost advantages

Align the organization and allocate resources according to strategic priorities.

  • Evaluate how strategies are executed
  • Conduct regular progress reviews and look for goal alignment
  • Examine the organization's critical structural components for adequacy of resources
  • Employ internal and external communications to keep the organization informed
  • Communicate the message, then test for support
From Successful Executive's Handbook (PDI, 1999)

We Can Help

If you are struggling with any of the key behaviors outlined above, you're not alone. The day-to-day pressures of leadership often force executives to "react to the urgent" instead of "planning for the important." If you're concerned that your present strategies are outdated, ineffectual or otherwise under-performing, please give us a call for a free telephone consultation regarding how we might be able to help. We certainly don't know more about your business or your industry than you do, but our associates do know how to facilitate the development and implementation of creative strategies that yield results.

You may also want to peruse our pre-packaged workshop and seminars; you may find just the tool you're looking for to help you shape your organization's new strategy.

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